On any given page, Lonny has two ads. One is a horizontal ad at the top of the page while the second is a vertical rectangle down the right side of the page. The ads are usually for home decor/decorating companies, but some are for hotels, phone companies, or other products. Revenue is brought in for these ads, and there is a clear division between what is an ad and what is the magazine. I like how Lonny limits the amount of ads displayed. This helps their credibility because Lonny isn’t trying to trick its readers and isn’t bombarding them with ads either.